Marketing is best described as the steps you take to present your business to the world. Imagine you are at one of the old world markets. You have a small cart full of oranges and you want to sell those oranges. The only problem is there are about a hundred other carts near you and the cart owners are trying to sell their products too.
Not only do some business owner have their own nick-nacks to sell, but there are even other orange dealers in the same area. You know for sure you are competing with the other orange dealers, but when you consider the fact that there is only so much money available to the buyers, you realize you are competing with the woman selling shoes too.
How are you going to draw people to your cart? How can you convince them to purchase your oranges rather than the shoes next door? These questions are the questions that marketers must answer. In other posts in this blog we will look at ways you can market your product, meaning how you can bring people to your business, but also how you can convince buyers to purchase your products once they come to your place of business.
